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- 27/1/2011 - "It is not always the best technology which wins, but the one adopted by the largest number of customers"
Emma Loisel, experienced Non-exec Director and investor in high-growth ventures will share her thoughts on how companies without market presence or strong relationships within the core customer base can gain traction, when she speaks at Bailey Fisher's Women 4 Technology networking lunch on 16 Feb at Hotel Felix.
The development of new technology is no longer the realm of large businesses, but they remain dominant in getting new offerings to market due to their strong customer relationships. New technologies often fail as they try to take on market incumbents by focusing on their existing core customer base. These new technologies believe they can win market presence because their offering is superior, but it is often not the best technology that wins but the one adopted by the largest number of customers. How do companies without market presence or strong relationships within the core target customer base gain traction? How can you position your technology so it is not seen as a direct threat to the larger enterprises, thus avoiding their wrath?
Emma Loisel is an experienced Non-exec Director and investor in high-growth ventures. Her passion for innovating businesses, consumer offerings and industries, particularly through the adoption of technology, has given her broad sector experience. Her management expertise spans business leadership and strategy, risk management and security, marketing (particularly online) and sales, plus general business operations and efficiency management. Emma’s investment experience includes M&A due diligence, risk analysis, deal structuring and exit. Her industry experience spans online (technology, media, social media and retailing), healthcare, consumer product development (FMCG), plus the business services sector.
Emma began her career as a Criminologist before moving to the City as the Business Manager of KPMG Consulting UK, followed by Chief Operations Officer of Metrius, a Creative Consulting agency start-up under the KPMG umbrella. In 2003 Emma became the Chief Operations Officer of two online media businesses, Atlas Europe and Mediabrokers, which were acquired by aQuantive LLC. As Managing Director, Emma managed these businesses through a two year earn-out, scaling revenues from £2.5 million to £27 million and achieving maximum value at exit. Since 2007 Emma has been investing in ventures and provides Board and advisory services. Emma is a regular mentor and judge at London Business School for the Entrepreneurial Faculty.
Emma is the guest speaker at Bailey Fisher's Women 4 Technology networking lunch for senior female decision makers in the technology sector. The event takes place at Hotel Felix, Cambridge from 12.15 - 2pm on Wed 16 Feb. Attendance is by invitation at a cost of £10 per head to include a 2 course lunch. Female CEOs, CXOs, VPs and NEDs interested in attending should please contact helen@baileyfisher.com
Women 4 Technology is sponsored by HLBBshaw, La Playa, NatWest & PEM Technology.